In the right hands, it could be great. It all comes down to the writing, which needs to have Serling’s bite, and the application design – the user experience – which has to find creative ways to engage the audience to explore a multithreaded plotline without being stupid or obvious. If the technology makes you think about IT rather than the story, it’s failed.
Well, as a matter of fact, I think they’re in good hands!
“Interlude is known for making videos that play like sophisticated choose-your-own-adventure films. The company’s tech first rose to popular prominence more than two years ago with a video revival of Bob Dylan‘s classic anthem “Like a Rolling Stone.” It allowed viewers to channel surf among 16 channels of different actors and reality-TV stars, all lip-syncing along with Dylan’s song.”
The interactive “Like a Rolling Stone” KICKED ASS. It was a seamless and smooth implementation of a great idea, and a technical marvel. So put me down as more than cautiously optimistic about all this. Time, at last, will tell.